Brief

Aim:
To explore the use of rhetorical approaches to conceptually interpret and communicate a societal issue.


Ihi/Wehi:
Ihi and wehi are complementary terms associated with emotional and psychological behaviour.

Ihi can be described as an individual’s essential force, charisma, power or charm which emanates throughout the creative process. Wehi, on the other hand, highlights the internalised feelings that occur in response to ihi. Sometimes the terms dread or awe are commonly used to describe wehi. In this context, wehi is taken to mean the emotional response on the part of the viewer. How does your work make you feel? How does the work of others make you feel? What effects, intentional or unintentional, does it provoke or generate? What energy or resonance does your work have for others?


Rhetoric:
Rhetoric is the art of persuasion in pursuit of a desired outcome.

Rhetoric uses three basic strategic tools:
Pathos – an appeal to the emotions, which might make you laugh, cry or recoil in horror.
Logos – a persuasive argument that you accept for its logical conclusions
Ethos – the power of the source of the message who you trust sufficiently to believe what they say.

Project:
Your task is to design two persuasive posters that employ visual rhetoric to communicate a standpoint on a societal issue. The rhetorical solution must convey key themes of the issue in a conceptually and visually engaging manner.


Poster Specifications:

• Size: A2
• Format: Landscape or Portrait 
• Quantity: 2
• Colour: Printed in CMYK
• A headline as part of your rhetorical approach
• A tagline that reinforces and supports your argument and headline
• All imagery must be self-generated by you
• Typeface is open, chosen for legibility and enhancement of information content

Final Submission:

• 2 x A2 Posters flush mounted + Print ready PDFs uploaded to the stream dropbox
• Interim submissions 1 and 2 clearly labelled in your workbook
• Written rationale (approx 150 words)
• Process Blog
• Workbook