Monday 13 July 2015

Semiotics: Denotation & Connotation

Semiotics is the study of how receivers of information receive and interpret that which is transmitted to them. It can be seen in words, either spoken or in written form or in physical objects or pictures.
N.B: Be aware that some signs can mean different things to different people and cultures.

Denotation refers to the literal meaning of a word, the "dictionary definition".

Connotation, on the other hand, refers to the associations that are connected to a certain word or the emotional suggestions related to that word.

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