Final Posters and Rationales

Poster 1:

Rationale:

Ihi Wehi: The New Zealand Flag Debate

Stance - Anti Flag Change
Issue - The money being spent on the referendums would be better spent on New Zealand’s housing problems

This poster uses the rhetorical devices of irony and juxtaposition to draw attention to an issue in our society. The headline is ironic as it uses language that contrasts the subject of the image. This juxtaposition creates tension and exposes the issue that I am arguing in a way that evokes a sympathetic response in the viewer. I used ihi in my work by applying techniques such as photography and manipulating printed out images with water. These mediums created tangible images and textures that enhance the feelings that occur in the viewer - the wehi. The font I used compliments the atmosphere of the poster as it is quite subtle yet straight to the point. The size and position of the text creates visual flow and hierarchy. The asymmetrical positioning of the image in the bottom left-hand corner makes it feel very submissive, increasing the ethos in the poster and adding to the tone. This poster combines the use of colour, scale, imagery and rhetoric devices to construct a specific voice that elicits a concerned, empathetic response in the audience. This makes the audience re-evaluate their attitudes towards the topic and where their values lie.



Poster 2:

Rationale:


Ihi Wehi: The New Zealand Flag Debate

Stance - Anti Flag Change
Issue - The money being spent on the referendums would be better spent on New Zealand’s housing problems

This poster uses the rhetorical devices of addition/juxtaposition and pun to draw attention to an issue in our society. This addition/juxtaposition of a house shape onto an image of condensation creates a new connotation about housing in New Zealand. It also introduces the issue that I am arguing in a way that makes the viewer re-evaluate the importance of the flag debate. The headline includes a statistic that establishes the subject of the poster and evokes an emotional response in the viewer. The tagline contains a pun that helps challenge the attitudes and values of the audience. I used ihi in my work by applying techniques such as photography and painting on printed out images. These mediums created tangible bold images and contrasting textures that help enhance the feelings that occur in the viewer - the wehi. The word I drew and the grungy typeface I chose compliment the subject of the poster as they have qualities like mould. These textured fonts add to the overall atmosphere of the poster. The different sizes and colours of the text creates visual hierarchy. Overall this poster uses pathos to garner a commiserative response from the audience and make them re-think what is truly more important for New Zealand from an ethical and pitying point of view.