Childers, T. L., & Jass, J. All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory. 93-105
"Marketing communications often consist of three primary components: A visual image, a verbal message, and a voice used to convey the content of the verbal message." - pp. 93
"Typeface appropriateness for a specific application is determined, in part, by the degree to which it shares features with the application context (e.g., 'sturdy' and 'heavy' as appropriate for representing 'sturdy', 'heavy' professions, such as, construction work)." - pp. 94
Doyle, J.R., & Bottomless, P.A. (2008). The Massage in the Medium: Transfer of Connotative Meaning from Typeface to Names and Products. Applied Cognitive Psychology, 23, 396-409.
"We all know that the tone of someone’s voice can alter the meaning we attribute to the word(s) spoken. This article aims to show that typography, the visual display of print, can have an analogous effect on the written word." - pp. 396
Thangaraj, J. Fascinating fonts; Is the power of typography a marketing myth? 1-5
"The premise of typography is that different typefaces or fonts carry different connotations and can have differing influences on the readability, assimilation, interpretation, and impact of the words and concepts they represent." - pp. 2
Hill, C.A., & Helmers, M. (2004). Defining Visual Rhetorics. Lawrence Erlbaum Associates Publishers, 41-59.
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